A strong smell from a newly unpacked item is a reason to pause and ask about that specific product. Smell alone cannot establish the material involved or whether the item is suitable to use. Keep it away from the cat while you clarify the next step.
Record the item and the timing
Note the exact product, when it was opened and whether the smell appears to come from packaging or a particular component. Photograph labels and the whole piece. You do not need to repeatedly sniff the material closely to provide a useful description.
Ask for product-specific guidance
Contact the retailer with the order reference and your observations. Ask what preparation or airing guidance applies to that item and what to do if the concern continues. Do not rely on a generic claim that every new cat tree should smell for a fixed number of days.
Avoid masking or experimenting
Do not add perfume, essential oils or an unapproved cleaning mixture. Cats Protection's cleaning guidance makes clear that cleaning products require care around cats. A fragrance can also make it harder to describe whether the original odour has changed. Follow the exact care instructions before washing any part.
Keep health concerns separate
If the cat has had contact and appears unwell, seek veterinary advice promptly and explain the possible exposure. Do not assume a different furniture position resolves a reaction. A product photo such as Scratch Central is included here only to illustrate furniture identification, not to suggest a known problem with that model.
Bring the product and order details to Giant Paws for clarification. When comparing the current collection, ask for any material or care information you need before ordering.
